At yesterdays first face-to-face meeting, our 10-minute presentation wasn't from a member, but from our Director Consultant Jacqui Elmore who looks after BNI Sterling among other chapters. What I heard was really interesting ...
When it comes to BNI, commitment is a two-way street!
When we join BNI we make commitments to the chapter, but at the same time, BNI makes commitments to us. As a small business owner, life without BNI can seem like a uphill struggle where we waste money on marketing schemes that don't give us the results we're looking for, or we feel alone and our messages get lost in the crowd.
"That's completely different when you're a member of a BNI chapter!"
We have a supportive network of business friends we know we can trust and rely on and if they can't help us themselves, one of them will always know someone who can. But we do have to play our part and that's where the commitments come in.
As Jacqui reminded us:
We must arrive early and stay for the entire meeting
We represent our primary occupation and not a side-hustle
We will always send a substitute when we cannot attend ourself one week
We give our fellow members referrals and we bring visitors for them to meet
And we conduct ourselves according to the BNI Code of Ethics, or the professional standards of our industry
In return, we get the following:
Our chapter will never accept another member within our same business category
Meetings run to an agenda to ensure effective use of our time
Our Member Success Program ensures we get the best from BNI
The mobile app lets us build relationships with other members around the world
There's a range of business tradeshows and reginal conferences for us to meet other BNI members
Other members will always be interesting in what we offer and who we want to target
There's a ton of other networking tools to help us grow our business
Plenty of other local, regional and international events for us to shine at
Up to 50 networking meetings a year for each chapter
A full, professional training program to teach us how to develop our business through networking
So, all in all, Jacqui reminded us that our relationship with BNI Sterling and the other members within it is a two-way street ... a symbiotic relationship so to speak ... if we put in the effort for the other members in our chapter, then they'll put in the same amount of effort for us.
"And that leads us to the core principle of BNI!"
Givers Gain means everything to us. If you find new business for me, then I'm going to want to find business for you. It's a simple rule to live by and thanks to our DC Jacqui Elmore, today we were all reminded of it in the best possible way.
Developer, blogger, photographer, videographer, foodie, cat lover, sci-fi nut, cancer survivor, countryside dweller, and Creator In Chief of SLO Media Limited, a digital marketing company based in Milton Keynes, UK.
I've also worked as a professional photographer in Los Angeles, USA and been a Vision Mixer and Producer for live television in my time. It's always good to stretch my creative mind as well as my logical one from time to time.
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