When Steve Axtell does his 60-second introduction during one of our meetings, he always starts with a bad joke. Of course, they make us roll our eyes and laugh at the awfulness of them, but what Steve lacks in comedy, he makes up for with web design ...
Steve has been working with It'seeze for 11 years now from his home in Lavendon where he lives with his partner Kirsty. He has 2 children, numerous grandchildren and has a passion for poker and live music. He's also chairman of his local Parish Council.
Yes, bad jokes and hard work are the hallmarks of Mr Axtell. He has this easy-going relationship with his customers, but is always there for them at the drop of a hat and can be seen running all over Bedford, Northampton and the east side of Milton Keynes looking after them.
During his 10 minute presentation today, he talked us through the next big Google update which is called 'Google Page Experience'. It awards a good ranking to those websites that give visitors a good experience. If they load quickly, it's easy to find the information the visitor needs and they have the right engagement, then Google should award them a good page ranking. Keywords still count for a lot though.
It'seeze websites are always mobile-friendly, safe to browse, have the right level of security and are very quick loading. They're also very easy to edit too, which a number of other BNI Sterling members can attest to as they have websites from Steve too.
The new Google Page Experience will roll out worldwide soon (it's already in progress) and many businesses who thought they had a great website may fall from grace and plummet downward through the search engine rankings.
This is why Steve always offers a free website review. Steve said, "Many business owners think a website is a fixed thing. They invested thousands in one a few years ago and think that's that. But it's not! Technology changes, design trends change, and Google certainly changes. What was good for a page one ranking even six months ago can be bad for your ranking now". As a technologist myself, I wholeheartedly agree.
I highly recommend you get a free web review from Steve to check out your own website. His jokes may be bad, but he's an absolute expert when it comes to web design and I can assure you that Steve is the right person to speak to.
Google Page Experience will really make an impact on search engine rankings. Maybe now is a good time to talk to one of the best web designers for miles around?